The Ice House Entrepreneurship Program: Small Business Edition

Course Description:

The Ice House Entrepreneurship Program (Small Business Edition) is an experiential, problem-based learning program designed to expose participants to the fundamental aspects of an entrepreneurial mindset and the limitless opportunities it can provide.

Inspired by the life-story of Pulitzer nominee Clifton Taulbert in the companion text, Who Owns the Ice House? Eight Life Lessons from an Unlikely Entrepreneur, the program combines more than ten years of research with the firsthand experience drawn from a wide variety of successful “unlikely” entrepreneurs. Drawing on eight fundamental concepts, the course exposes participants to the underlying thought and process that enables entrepreneurs with limited resources to identify, evaluate, and transform new ideas into successful endeavors.

Each lesson contains video case studies featuring a variety of “unlikely” entrepreneurs who share their knowledge and experience, thus reinforcing the practical application of the core concepts. Participants are then immersed in real-world entrepreneurial experiences that enable them to develop and hone entrepreneurial attitudes and skills.

Entrepreneurial Skills

An entrepreneurial mindset is essential for anyone to succeed in today’s rapidly changing and highly complex world, regardless of their chosen path. Participants who complete this program will develop entrepreneurial skills including:

  • Critical & Creative Thinking
  • Effective Problem Solving
  • Written & Oral Communication
  • Goal Setting
  • Collaboration & Teamwork
  • Curiosity & Lifelong Learning
  • Initiative & Action Orientation
  • Persistence, Resilience & Grit
  • Agility & Adaptability
  • Self-Regulation & Leadership


Course Outcome:
  • Understand and experience the process that enables entrepreneurs with limited resources to identify, evaluate, and transform a simple idea into a sustainable success
  • Develop and hone entrepreneurial attitudes, behaviors, and skills
  • Identify and overcome the self-limiting beliefs that may keep them tethered to ineffective ways of thinking and acting
  • Identify and interact with local entrepreneurs who can provide critical guidance and ongoing support


Course Delivery:
  • Combination Digital and Print Delivery
  • Classroom or Online Delivery
  • Bootcamp or Multi-Week Delivery
  • Aspiring Entrepreneurs and Small Business Owners
  • Small Business Development Centers, Economic Development Organizations, Veteran Small Business Initiatives